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Back Customers With Responsible Telemarketing
There are several marketing activities a company can conduct using telemarketing list the telephone such as set appointments, do market research, take/process orders and receiving inquiries regarding a product or service. Telephones telemarketing list are great tools for direct advertisements or promotions because businesses can access their clients or prospects anytime. Aside from offering commodities or merchandise, telemarketing is also used by organizations to telemarketing list solicit funds from various institutions for improving certain services or help a particular cause.
If a company wishes to engage in telemarketing, it is vital to telemarketing list have a record of their customers' purchase history or have a database that contains information on their target prospects. Relevant details such as demographics telemarketing list are necessary for a business to determine if these people or companies are good prospects. On the other hand, as effective as it is, there are people who perceive telemarketing as an unethical and unscrupulous method of doing telemarketing list business. This is largely due to the fact that it is in way an informal telephone interaction and it has been used for fraudulent activities. It has also been reported that some telemarketers abuse the consumers' privacy.
In light of these complaints, governments found it imperative to telemarketing list make legislative policies to reduce telemarketing calls and fraudulent phone-based activities. The regulation was established in order to uphold and protect telemarketing list the rights of the consumers. In 1991, the Telephone Consumer Protection Act was created to restrict telemarketing activities in the US. This forced companies that engage in telemarketing to follow rules and regulations in telemarketing list order for them to stay in business.